The Halal Liege waffle was presented as part of "Halal Week" at the Wallonia Export-Invest Fair on Thursday and Friday 5th and 6th December, held at the Liège Palais des Congrès. This waffle was part of a whole series of other halal products brought together by AWEX's Halal Club.
Marc Deschamps from the Islamic Finance Cell and Halal Markets at AWEX explains that a halal Liège waffle is a waffle free from any gelatine or emulsifiers containing pork, products that Muslims cannot consume. "The halal Liège waffle contains vegetable-based products, which brings them in line with the halal philosophy on consumption", he explains.
This halal Liège waffle has just been added to a range of halal products in Belgium and which are aimed at conquering the halal market. Among these products you can find chocolate, beer and even medication.
In conquering this new market that abides by Islamic dietary standards, AWEX has played an important role. "Indeed, it is responsible for supporting Walloon-based businesses that are interested in halal. Furthermore, it also makes sure that the products on offer benefit from halal certification" says Marc Deschamps.
Source: La Meuse, 07/12/2013
