The international campaign to promote Wallonia is well under way. Since 04 November, Wallonia's new brand image is proudly on display in the major international news services.
The new clip presenting Wallonia, which you can find on this portal, is being aired throughout November on the Euronews and CNN channels. In December, it's on BBC World News that you'll be able to see it, but also hear it. No doubt you'll have recognised them; the soundtrack for this new advert was recorded by "Girls in Hawaii".
Google, in the persons of its communication director and Franco Dragone, lent its image to a testimonial campaign that you can find in the Financial Times and The Economist. The Financial Times already devoted 4 pages to Wallonia in its 07 November edition. Find this "Doing Business in Wallonia" special in the FT.
Wallonia.be is also on the web on the following sites: www.businessweek.com, www.bbc.com, www.cnn.com and www.expatica.com
Commuters must also surely be aware of the new campaign at the Thalys and Eurostar terminals at the Brussels-South station. As for those of you travelling further afield, you cannot have missed the giant poster in the travelling tunnel at Brussels National airport, or the one at Charleroi airport. Be inspired!
